Sunday, 19 June 2016

Internet Visibility and Its Importance


Internet and Business Online

Internet visibility

For any kind of online business internet visibility is very important. If your business is not available on search engines (Google, Yahoo, Bing), it clearly means you are losing a huge range of internet users. Internet users mainly search business by some natural keywords (search phrases), and you have to visible on those keywords.
If you are looking for online clients then you must have a professional website describing your product.
You can get traffic to your website by two method first one is by natural search and second one is by paid methods.

For the first method your site must have a good rank on Google. If not then the main question is that how to get it? 
To understand this, first we have to understand what Google is? In simple term Google is a search engine which shows web results on basis of your search query. In technical term Google has various algorithms running on background to display the search results on basis of various parameters. The main parameter of any search engine is the content. Content means the quality and unique description of your products.
  
What is SEO?
Search engine optimization means to optimize your site according to search engine. If you have online business you have to do SEO for your website to get better ranking in search engines.
There are two types of SEO first on page and other one is off page.
On page refers to html content including textual content and images available of your website.  
In it the SEO expert make changes on your webpages according to your business and make your site search engine friendly.
Off page basically refers to the backlinks (the other related sites having pointing URL to your site).
This is basically related to the promotion you have to post your website link to the online directories and Classifieds site in order to get a quality backlink. Google improves ranking on the basis of backlinks.

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